Marketing Activities
Throughout my college career, several of the courses have stressed the importance of having a marketing and advertising strategy. These courses include Direct Marketing and Sales Promotion, Public Relations, Marketing Communications, and Integrated Marketing Campaign Development. In each class, we focused on a different attribute of marketing or advertising and structured a plan that fit the need and objectives of a real or fictional company. Below you will find several examples of these marketing and advertising plans, as well as a media kit created for the public relations field.
Digital Marketing PLan
As a final project for my Emerging Media Advertising class, I conducted an analysis of an Erie business's digital marketing presence. This plan suggests ways in which the local business I chose, the Juice Jar, can improve their digital presence, consisting of tactics and a content marketing calendar. Click below to view either digital marketing piece.
Event Planning
In my fall 2018 semester at Gannon I enrolled in an event planning course. Our class collectively helped organize an event conceptualized by our professor for Gannon's winter Art Gallery Exhibit. In the class, known as Every Last Detail Event Panning Agency, I was placed as the account supervisor to help put together our event planning plan. Planning this event consisted of contacting people of Erie to collect art pieces, writing a plan, making invitations and posters and following the additional steps to make our event a success as stated in the promotional plan.
Click below to view my efforts in helping with this event.
Social Media Management
For the 2018-2019 Gannon Schuster Theater Season, I was asked to create an Instagram account depicting the life of one of the lead characters in the play "Trojan Women."
I orchestrated a photoshoot with the lead actress, edited all photos, conceptualized captions and maintained a quick and constant upload pattern for theater goers to preview before each show and understand the high-end, free spirited and self-absorbed life led by Helen of Troy.
Click below to see the Helen of Troy Instagram account.
Erie Insurance Internship
During the summer of 2018 I had the privilege of working with Erie Insurance's marketing department as a PR and social media intern. Throughout my time there I collaborated with numerous departments, sharpened my writing and research skills, uncovered new avenues of marketing and learned how to market something intangible: insurance.
Click below to see some of the content I was able to create with Erie Insurance.
Marketing Campaign
As part of the conclusion to the Advertising Communication program at Gannon University, students are required to take an advertising campaign class where we create a professional marketing campaign for a real life organization for their own professional use.
In a team effort our ad agency, named DuoMeraki, took on the task of creating a promotional campaign for the expERIEnce Children's Museum to help further differentiate their museum from neighboring museums, as well as meet objectives to grow their membership numbers and local partnerships.
Media Kit
The following media kit was created for a made-up anti-bullying organization "Acts of Kindness." The kit includes public relation elements including news releases, biographies, a feature release, fact sheet and FAQ. All content was researched and created as part of Gannon University's advertising communication program.
In this media kit, Acts of Kindness announces the release of a new mascot for their anti-bullying program.
Sales Promotion Plan
As part of the Advertising Communication program at Gannon University, students are required to take four classes that focus on the different elements of the Promotional Mix (Advertising, Public Relations, Direct Marketing, Sales Promotions, and Personal Selling). During the course on Sales Promotions and Direct Marketing, students are required to create a sales promotion plan on a made up company
Lightning Bowlt is a bowling alley chain I created. The following plan includes the 10 steps of a marketing plan such as an Introduction, Situation Analysis, SWOT Analysis, Research, Target Audience, Objectives, Communication Vehicles, Timeline, Budget and Conclusion.
Marketing plan
As an introductory course to developing marketing campaigns, this class assignment introduced the basics of promotional materials and how to compose them into a working marketing plan. Students were put into groups where they created a full service advertising agency that competed with other teams in the class for a specific client of a ski and golf resort.
ROC Agency was my groups agency which developed an integrated plan for Mt. Naples. This plan includes 5 promotional strategies in addition to Research, Target Audience, Objectives, Timeline, Budget and Conclusion. This plan was chosen by the client as the winning plan in class.
